In 1998 the Old Truman Brewery was an 11 acre site of empty buildings. We gave it its name, developed its brand identity and created a programme of activities to build its reputation as one of the most cutting edge parts of London. Many of the events we created have gone on to become commercially successful ventures in their own right.
The Old Truman Brewery, Brick Lane, London
Among other things, we helped to conceive and produce the first Designersblock – a contemporary furniture and product design show that runs alongside 100% Design. Created as a way of showcasing the Brewery’s empty spaces as potential places to work, the exhibition is now one of the most talked about shows in the London Design Festival calendar. The building was fully let within six months.
Designersblock, September 1998
We also created Fashion East and Free Range – two events conceived as a way of showcasing The Old Truman Brewery’s event spaces and maintaining its reputation as a centre for emerging cutting-edge design. Fashion East, a programme to support emerging talent in British fashion design, is now an established part of London Fashion Week whilst Free Range has become Europe’s largest graduate art and design show.
Freerange, July 2001
